In a remarkable debut, Meghan Markle’s lifestyle brand, As Ever, has launched its first collection of products, which includes a selection of exquisite teas. The collection, which was unveiled on the brand’s website, quickly sold out, showcasing the immense anticipation surrounding Markle’s venture. Among the most sought-after items were the delightful raspberry preserves and the aromatic wildflower honey, both of which were prominently featured in her Netflix series, With Love, Meghan.
The allure of personalized experiences
What sets As Ever apart is not just the quality of its products but the personal touch that accompanies each order. Influencers and friends of the Duchess have received their previews with handwritten notes from Markle herself, adding a layer of intimacy to the shopping experience. For instance, podcaster Amanda Hirsch shared a glimpse of her own experience on Instagram, showcasing the duchess’s elegant penmanship. The packaging itself is a work of art, with a plain white box adorned with the phrase “Open With Care” in a style reminiscent of Markle’s calligraphy.
A taste of home
Inside each package, customers find a card featuring the As Ever logo and a personal note from Meghan, inviting them to enjoy the products. The tea sachets are presented in beautifully sealed tins, each flavor accompanied by a unique message from the Duchess. For example, the peppermint tea is described as “soothing and refreshing,” while the lemon ginger tea reflects Markle’s long-standing tradition of crafting soothing tinctures. The hibiscus tea, inspired by a segment from her show, encourages customers to create their own sun tea, a nostalgic practice that Markle cherishes with her children.
Future offerings and brand evolution
As Ever is poised for growth, with plans for new seasonal products inspired by Markle’s personal essence. The brand’s active filing with the US Patent and Trademark Office hints at an exciting array of future offerings, including home goods, bath products, and more. In a recent interview, Markle revealed that her partnership with Netflix has significantly broadened her ambitions for As Ever, allowing her to leverage the streaming giant’s expertise in transforming brands into successful products. This collaboration promises to elevate the brand’s visibility and reach, making it a formidable player in the lifestyle market.
As the anticipation builds for the next release, fans of Meghan Markle and her lifestyle brand can look forward to a collection that not only reflects her personal style but also invites customers into her world. With each product, As Ever aims to create a unique experience that resonates with the essence of home and family, making it a brand to watch in the coming seasons.