The inception of As Ever
In a world where celebrity brands often blend into the background, Meghan Markle’s As Ever stands out as a beacon of sophistication and intentional design. Launched in March 2024, the brand reflects Markle’s personal journey and her commitment to quality and aesthetics. The name change from American Riviera Orchard to As Ever was a strategic decision, allowing her to transcend geographical limitations and embrace a broader vision for her product line.
A culinary journey
Markle’s culinary expertise is evident in the debut collection, which features products inspired by her love for home cooking and entertaining. From flower petal decorations to homemade raspberry preserves, each item is a testament to her passion for creating memorable experiences. The collection, developed in partnership with Netflix, showcases eight meticulously designed products that resonate with her signature style. This blend of personal touch and professional collaboration sets As Ever apart in the competitive landscape of lifestyle brands.
Trademark and branding considerations
The journey to establishing As Ever was not without its challenges. Markle’s trademark application revealed a thoughtful approach to branding, as she navigated potential conflicts with existing businesses. By focusing on home goods, candles, and gardening tools, she carved a niche that reflects her lifestyle while avoiding overlaps with other brands. The logo, featuring elements inspired by her Montecito home, encapsulates her identity and the essence of the brand, further enhancing its appeal.
Future prospects and seasonal offerings
As Ever is poised for growth, with plans to introduce new products seasonally. This commitment to evolution ensures that the brand remains relevant and aligned with Markle’s vision. Each piece is crafted with love and care, embodying the values of sustainability and elegance. As the brand continues to develop, it promises to offer consumers a unique blend of functionality and aesthetic appeal, making it a noteworthy addition to the lifestyle market.
