In a significant shift for her entrepreneurial journey, Meghan Markle has officially rebranded her lifestyle brand from American Riviera Orchard to As Ever. This announcement, made via a heartfelt Instagram video, marks a pivotal moment in her career, aligning her brand more closely with her personal values and creative passions.
The evolution of a brand
Meghan’s decision to change the brand name stems from her desire to expand beyond the geographical limitations implied by the original title. In her own words, she expressed that while American Riviera was a nod to her Santa Barbara roots, it confined her vision to products solely linked to that area. With the involvement of Netflix as a partner, she recognized the opportunity to broaden her brand’s scope. “I’ve been waiting for a moment to share a name that I had secured in 2022, and this is the moment,” she stated, emphasizing her excitement for this new chapter.
A glimpse into As Ever
The newly launched website for As Ever showcases a logo that features a palm tree and two hummingbirds, encapsulating the essence of the brand. The elegant design, coupled with Meghan’s calligraphic handwriting, reflects her artistic flair. The brand will not only focus on lifestyle products but also include a range of offerings from bath and body items to home furnishings. An active US Patent and Trademark application indicates plans for a diverse product line, including downloadable content and gardening tools.
Connecting past passions with future endeavors
Meghan’s journey into the lifestyle space is not new; prior to her acting career, she was known for her blog, The Tig, where she shared insights on food, travel, and humanitarian efforts. This rebranding is a return to her roots, merging her love for culinary arts, gardening, and thoughtful living. “This new chapter is an extension of what has always been my love language,” she remarked, highlighting her commitment to creating a brand that resonates with her personal experiences and values.
What to expect from As Ever
As Ever promises to deliver a variety of products that reflect Meghan’s lifestyle philosophy. In her recent video, she confirmed that fruit preserves, a nod to her earlier offerings, will remain a staple. “Of course, there will be fruit preserves; I think we’re all clear at this point that jam is my jam,” she quipped, hinting at the delightful surprises that await her audience. As she gears up for the launch, Meghan has expressed her eagerness to share behind-the-scenes glimpses of the brand’s development, ensuring that her followers feel connected to the journey.
With the upcoming Netflix series, With Love, Meghan, set to coincide with the brand’s launch, fans can look forward to an immersive experience that intertwines her lifestyle brand with engaging content. This strategic partnership not only enhances the visibility of As Ever but also solidifies Meghan’s position as a multifaceted entrepreneur in the lifestyle sector.
