Kendrick Lamar’s halftime show: A masterclass in performance and rivalry
In a stunning display of artistry and bravado, Kendrick Lamar took to the stage during the Apple Music Super Bowl 2025 halftime show, captivating audiences with a performance that not only showcased his musical prowess but also reignited the long-standing rivalry with fellow rapper Drake. The show culminated in the electrifying track “Not Like Us,” a diss that has become a pop sensation, further solidifying Lamar’s position in the hip-hop hierarchy.
The buildup to the performance
Since their emergence as leading figures in the rap scene, Kendrick Lamar and Drake have been locked in a competitive dance, vying for the title of the best commercially successful millennial rapper. Their relationship, once amicable, took a turn in March 2024 when Lamar’s guest verse on Future’s “Like That” dismissed both Drake and J. Cole as contenders. This marked the beginning of a lyrical feud that would escalate over the following months, culminating in Lamar’s release of “Not Like Us” on May 4, a track that not only targeted Drake but also soared to the top of the Billboard Hot 100.
A performance to remember
As the Super Bowl halftime show unfolded, Lamar’s performance was a visual and auditory feast. The stage, designed to resemble a video game controller, was a nod to the playful yet competitive nature of his rivalry with Drake. Joined by dancers clad in red, white, and blue, Lamar’s set was infused with a sense of patriotism, while Samuel L. Jackson, donning Uncle Sam attire, narrated the show, adding a layer of theatricality. The highlight came when Lamar performed “HUMBLE.”, a track that has become synonymous with his artistic identity, further emphasizing his dominance in the rap game.
The cultural implications
Lamar’s decision to include pointed lyrics aimed at Drake during such a high-profile event speaks volumes about the ongoing feud and its implications within the music industry. The Super Bowl, a platform watched by millions, provided Lamar with an opportunity to assert his artistic vision and challenge his rival in front of a global audience. This moment not only reflects the personal dynamics between the two artists but also highlights the broader cultural conversations surrounding competition, artistry, and the role of hip-hop in contemporary society.
Looking ahead
As the dust settles from this monumental performance, the question remains: what lies ahead for Kendrick Lamar and Drake? The rivalry, now more pronounced than ever, promises to evolve as both artists continue to push the boundaries of their craft. With Lamar’s recent Grammy wins and the success of “Not Like Us,” the stakes are higher, and the anticipation for their next moves is palpable. Fans and critics alike will be watching closely as these two titans of hip-hop navigate their complex relationship in the public eye.
