On a vibrant Friday night, the cobblestone courtyard of the historic Hotel Peter & Paul in New Orleans transformed into a dazzling venue for the inaugural GQ Bowl fashion show. This event, coinciding with Super Bowl LIX weekend, brought together an eclectic mix of celebrities, athletes, and fashion enthusiasts, all eager to witness the latest collection from New York label Bode Rec.
A night steeped in culture and camaraderie
The atmosphere was electric, embodying the unique spirit of New Orleans, known for its rich history and artistic flair. Among the attendees were notable figures such as actor Pete Davidson, model Taylor Hill, and rapper Offset, who mingled in an intimate setting that celebrated both the sporting event and the city’s vibrant culture. Will Welch, GQ’s global editorial director, emphasized the significance of the night, highlighting the blend of nostalgia and modernity that defines the Big Easy.
Bode Rec.’s debut runway collection
The highlight of the evening was the unveiling of Bode Rec.’s spring 2025 collection, a line that merges athletic wear with high fashion. The collection, which debuted last year in collaboration with Nike, showcased a range of designs that reflect the evolution of American sportswear. Models strutted down the runway in military-inspired suits, intricately embroidered pieces, and vibrant accessories, all while being serenaded by surprise musical guest Leon Bridges. The event was a testament to how fashion can encapsulate the essence of a city and its culture.
Gastronomy and entertainment under the stars
As the night progressed, guests enjoyed a culinary journey through New Orleans’ iconic dishes, indulging in shrimp and grits, jambalaya, and signature cocktails. The courtyard, adorned with celestial decorations, became a lively dance floor as a DJ spun hip-hop and R&B tracks. The presence of Grammy-winning artist SZA added to the excitement, as she made a fashionable entrance just before her performance at the Super Bowl halftime show.
The GQ Bowl fashion show was not merely an event; it was a celebration of the intersection between sports and style, a night where the elegance of fashion met the exuberance of football. As guests reveled in the festivities, it became clear that this gathering was a fitting tribute to the spirit of New Orleans and the cultural significance of the Super Bowl.